{"id":9258,"date":"2023-03-07T19:13:39","date_gmt":"2023-03-07T19:13:39","guid":{"rendered":"http:\/\/funk45.com\/nejen-znacka-ale-prohlaseni\/"},"modified":"2023-03-07T19:13:39","modified_gmt":"2023-03-07T19:13:39","slug":"nejen-znacka-ale-prohlaseni","status":"publish","type":"post","link":"https:\/\/funk45.com\/cs\/nejen-znacka-ale-prohlaseni\/","title":{"rendered":"Nejen zna\u010dka, ale prohl\u00e1\u0161en\u00ed"},"content":{"rendered":"\n\n\n
\n

Byla doba, kdy jste podle toho, jak se obl\u00e9kali, okam\u017eit\u011b poznali, jakou hudbu lid\u00e9 poslouchaj\u00ed. <\/font>V dne\u0161n\u00ed dob\u011b je \u010d\u00edm d\u00e1l t\u011b\u017e\u0161\u00ed rozli\u0161ovat mezi hudebn\u00edmi \u017e\u00e1nry a stejn\u011b tak i spojen\u00ed mezi m\u00f3dou a hudbou. <\/font>S t\u00edm, jak se hudba st\u00e1v\u00e1 dostupn\u011bj\u0161\u00ed a nap\u0159\u00ed\u010d \u017e\u00e1nry jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed, mus\u00edte si polo\u017eit ot\u00e1zku, zda maj\u00ed m\u00f3dn\u00ed a hudebn\u00ed pr\u016fmysl st\u00e1le stejn\u00fd vztah jako kdysi.<\/font><\/font><\/p>\n

Zna\u010dky jako Hype, Black Milk a Supreme prok\u00e1zaly, \u017ee odv\u00e1\u017en\u00e9 jm\u00e9no a je\u0161t\u011b odv\u00e1\u017en\u011bj\u0161\u00ed designy jsou v\u0161e, co pot\u0159ebujete, abyste se dostali z relativn\u00ed nezn\u00e1mosti k mezin\u00e1rodn\u00ed sl\u00e1v\u011b, a tak\u00e9 p\u0159isp\u011bly k rostouc\u00ed my\u0161lence, \u017ee v\u00fdrazem streetwear lze zahrnout t\u00e9m\u011b\u0159 cokoli. <\/font>Kam se tedy um\u011blci za\u0159adili?<\/font><\/font><\/p>\n

Streetwear vyrostl z velk\u00e9 subkultury lid\u00ed odm\u00edtaj\u00edc\u00edch mainstream a usiluj\u00edc\u00edch o nez\u00e1vislost, co\u017e je cesta, ke kter\u00e9 se v\u011bt\u0161ina um\u011blc\u016f vztahuje. <\/font>Pro mnoho um\u011blc\u016f, kte\u0159\u00ed se reprezentuj\u00ed prost\u0159ednictv\u00edm nez\u00e1visl\u00fdch m\u00f3dn\u00edch zna\u010dek, jim d\u00e1v\u00e1 p\u0159idanou autenti\u010dnost a tak\u00e9 zp\u016fsob, jak se dostat k ji\u017e existuj\u00edc\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b.<\/font><\/font><\/p>\n

I kdy\u017e to bylo v 80. a 90. letech revolu\u010dn\u00ed, v dne\u0161n\u00ed dob\u011b se to zd\u00e1 b\u00fdt b\u011b\u017en\u00e9. <\/font>Streetwear ji\u017e nen\u00ed mezerou na trhu a ka\u017ed\u00fd mu\u017e a jeho pes m\u00e1 sv\u016fj vlastn\u00ed nez\u00e1visl\u00fd sortiment oble\u010den\u00ed. <\/font>Do ur\u010dit\u00e9 m\u00edry se \u010dasto m\u016f\u017ee zd\u00e1t, \u017ee to, co se tyto zna\u010dky sna\u017eily zpochybnit, je pr\u00e1v\u011b to, \u010d\u00edm se staly, tak\u017ee je t\u0159eba polo\u017eit ot\u00e1zku; <\/font>jak m\u016f\u017eete jako design\u00e9r za\u0159\u00eddit, aby to fungovalo na p\u0159esycen\u00e9m trhu, ani\u017e byste ohrozili svou integritu, a jak si jako um\u011blec vyberete zna\u010dku, kter\u00e1 je skute\u010dn\u011b autentick\u00e1.<\/font><\/font><\/p>\n

Dohnal jsem kluky na Why Not? <\/font>Oble\u010den\u00ed a nastupuj\u00edc\u00ed hudebnice Kiera Lawlor, kter\u00e1 to ud\u011blala, aby vid\u011bla, jak se jim to povedlo.<\/font><\/font><\/p>\n

Zrodil se z opileck\u00e9ho n\u00e1padu na univerzit\u011b, Pro\u010d ne? <\/font>je duchovn\u00edm d\u00edt\u011btem Aimie Skillen a Glen Collings, kte\u0159\u00ed u\u0161li dlouhou cestu od doby, kdy \u010dm\u00e1rali otazn\u00edky na kus pap\u00edru a p\u0159em\u00fd\u0161leli, jak z toho ud\u011blat zna\u010dku. <\/font>Nyn\u00ed s\u00eddl\u00ed v Manchesteru, dvojice zintenzivnila svou hru a slibuje, \u017ee v\u00e1m poskytne v\u00edc ne\u017e jen zna\u010dku; <\/font>cht\u011bj\u00ed v\u00e1m d\u00e1t prohl\u00e1\u0161en\u00ed, zp\u016fsob \u017eivota, zp\u016fsob, jak si v\u017edy pamatovat d\u011blat to, co chcete, proto\u017ee koneckonc\u016f, pro\u010d ne?<\/font><\/font><\/p>\n

To je d\u016fvod, pro\u010d m\u00e1m tuto zna\u010dku r\u00e1d; <\/font>m\u00e1te moc p\u0159izp\u016fsobit v\u00fdznam fr\u00e1ze Pro\u010d ne? <\/font>tak\u017ee i kdy\u017e kupujete zna\u010dku, kupujete si tak\u00e9 sv\u00e9 vlastn\u00ed ide\u00e1ly. <\/font>To nen\u00ed nikdy tak z\u0159ejm\u00e9, jako jejich spojen\u00ed s um\u011blci, skatery, fotografy a hudebn\u00edky prost\u0159ednictv\u00edm jejich medi\u00e1ln\u00edch spojen\u00ed a jak \u0159\u00edk\u00e1 Aimie, jejich posl\u00e1n\u00ed \u201epom\u00e1hat druh\u00fdm lidem dos\u00e1hnout jejich sn\u016f, zat\u00edmco my \u017eijeme ty na\u0161e\u201c. <\/font>Mysl\u00edm, \u017ee by se dalo \u0159\u00edct, \u017ee tam tvo\u0159\u00ed malou kreativn\u00ed rodinu a to se rozhodn\u011b vrac\u00ed ke ko\u0159en\u016fm streetwearu a odli\u0161uje je od spousty konkurence.<\/font><\/font><\/p>\n

V pop\u0159ed\u00ed t\u00e9to rodiny je zp\u011bva\u010dka\/skladatelka Kiera Lawlor. <\/font>Nikdy jsem si nemyslel, \u017ee kdy\u017e jsem Kieru poprv\u00e9 potkal, st\u00e1la v ku\u0159\u00e1ck\u00e9 \u010d\u00e1sti klubu naff na univerzit\u011b, \u017ee budu ps\u00e1t o jej\u00edm nadch\u00e1zej\u00edc\u00edm albu, kdy\u017e jsem ji poprv\u00e9 sly\u0161el zp\u00edvat, vsadil bych se s v\u00e1mi o cokoli, \u017ee bude \u00fasp\u011bch. <\/font>S hlasem a texty, kter\u00e9 k\u0159i\u010d\u00ed autenticitou, nen\u00ed divu, \u017ee ona a Why Not? <\/font>vytv\u00e1\u0159ej\u00ed tak v\u011brohodn\u00fd obraz. <\/font>Pravd\u011bpodobn\u011b je to zp\u016fsobeno t\u00edm, \u017ee podle sv\u00e9ho p\u0159izn\u00e1v\u00e1, \u017ee p\u00ed\u0161e jen o v\u011bcech, kter\u00e9 sama za\u017eila, slibu, kter\u00e9ho se dr\u017e\u00ed tak odhodlan\u011b, \u017ee se dokonce zeptala m\u00e1my, pro\u010d nebylo jej\u00ed d\u011btstv\u00ed hrozn\u00e9, aby m\u011bla co ps\u00e1t. o.<\/font><\/font><\/p>\n

P\u0159\u00edb\u011bh posledn\u00edch dvou let jej\u00edho \u017eivota, Bones, je Kierin\u00fdm prvn\u00edm albem, kter\u00e9 se pr\u00e1v\u011b dokon\u010dilo nat\u00e1\u010den\u00ed a nejen\u017ee ukazuje to nejlep\u0161\u00ed, co sly\u0161\u00edte na jej\u00edch \u017eiv\u00fdch setech, ale tak\u00e9 v\u00e1m d\u00e1v\u00e1 jin\u00fd zvuk s p\u0159idanou basou, klav\u00edrem a perkusemi. . <\/font>Nebude \u017e\u00e1dn\u00fdm \u0161okem, \u017ee jej\u00ed album vych\u00e1z\u00ed na jej\u00edm vlastn\u00edm labelu Loyal Tea Records, co\u017e je jen dal\u0161\u00ed pe\u0159\u00ed\u010dko v kreativn\u00ed \u010depici t\u00e9to parti\u010dky p\u0159\u00e1tel. <\/font>Jak \u0159\u00edk\u00e1 Kiera, \u201ebyli jako tato mal\u00e1 kreativn\u00ed skupina, kter\u00e1 b\u011bhala po Manchesteru jako \u0161\u00edlen\u00ed mu\u017ei, hr\u00e1li koncerty, prod\u00e1vali oble\u010den\u00ed a hlavn\u011b si u\u017e\u00edvali HODN\u011a z\u00e1bavy!\u201c <\/font>a mysl\u00edm, \u017ee v\u0161e, co mus\u00edm \u0159\u00edct, je pro\u010d ne? <\/font>D\u011blaj\u00ed to dob\u0159e. <\/font>Maj\u00ed tak\u00e9 na palub\u011b Bahh Pr, se kter\u00fdm Kiera po\u0159\u00e1d\u00e1 koncerty, co\u017e vedlo k tomu, \u017ee v\u0161echny tyto kreativn\u00ed prvky spojily sv\u00e9 talenty a p\u0159i\u0161li s Juke Box, t\u00fddenn\u00ed bezplatnou open mic night v Manchesteru.<\/font><\/font><\/p>\n

Je jasn\u00e9, \u017ee mezi m\u00f3dou a hudbou st\u00e1le existuje \u00fazk\u00fd vztah, ale tento vztah se rozrostl a zahrnuje mnohem v\u00edce. <\/font>Kdy\u017e se lid\u00e9 zam\u011b\u0159uj\u00ed na m\u00f3du a hudbu, necht\u011bj\u00ed jen vyj\u00e1d\u0159it ide\u00e1l zna\u010dky nebo um\u011blce, cht\u011bj\u00ed zp\u016fsob, jak vyj\u00e1d\u0159it sv\u016fj vlastn\u00ed. <\/font>Bez tohoto prvku chyb\u00ed na od\u011bvn\u00edch \u0161t\u00edtc\u00edch kus, kter\u00fd je \u010din\u00ed nejen autentick\u00fdmi z hlediska streetwearu, ale tak\u00e9 z hlediska jejich vlastn\u00ed integrity.<\/font><\/font><\/p>\n

Na trhu, kde je \u201enez\u00e1visl\u00fd \u0161t\u00edtek\u201c term\u00edn hozen\u00fd docela lehce, jsou to zna\u010dky jako Why Not? <\/font>Oble\u010den\u00ed a um\u011blci jako Kiera vytv\u00e1\u0159ej\u00ed tyto skute\u010dn\u00e9 bubliny kreativn\u00edho v\u00fdrazu, kter\u00e9 dr\u017e\u00ed pl\u00e1\u0161\u0165 vysoko a p\u0159ipom\u00ednaj\u00ed n\u00e1m rozd\u00edl mezi specializovan\u00fdm a mainstreamov\u00fdm. <\/font>Tihle kluci nejsou jen od\u011bvn\u00ed label, zp\u011bv\u00e1k, nahr\u00e1vac\u00ed spole\u010dnost a PR chlap, jsou to jednotka veden\u00e1 spole\u010dn\u00fdm kreativn\u00edm z\u00e1m\u011brem a to je to, co mi \u0159\u00edk\u00e1, \u017ee budou nab\u00edrat na s\u00edle.<\/font><\/font><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Byla doba, kdy jste podle toho, jak se obl\u00e9kali, okam\u017eit\u011b poznali, jakou hudbu lid\u00e9 poslouchaj\u00ed. V dne\u0161n\u00ed dob\u011b je \u010d\u00edm d\u00e1l t\u011b\u017e\u0161\u00ed rozli\u0161ovat mezi hudebn\u00edmi \u017e\u00e1nry a stejn\u011b tak i spojen\u00ed mezi m\u00f3dou a hudbou. S t\u00edm, jak se hudba st\u00e1v\u00e1 dostupn\u011bj\u0161\u00ed a nap\u0159\u00ed\u010d \u017e\u00e1nry jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed, mus\u00edte si polo\u017eit ot\u00e1zku, zda maj\u00ed m\u00f3dn\u00ed […]<\/p>\n","protected":false},"author":1,"featured_media":8295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1245],"tags":[],"reaction":[],"yst_prominent_words":[],"class_list":{"0":"post-9258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-1245"},"wps_subtitle":"","amp_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/posts\/9258"}],"collection":[{"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/comments?post=9258"}],"version-history":[{"count":0,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/posts\/9258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/media\/8295"}],"wp:attachment":[{"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/media?parent=9258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/categories?post=9258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/tags?post=9258"},{"taxonomy":"reaction","embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/reaction?post=9258"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/funk45.com\/cs\/wp-json\/wp\/v2\/yst_prominent_words?post=9258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}